Nintendo has been known for its ellipse-enclosed logo for a long time. The Japanese multinational electronic consumer and video game company has risen to become a well-known household name. Did you know that it took a lot of logo changes before Nintendo made it to their simple but memorable logo?
Nintendo started using the familiar (and current) ‘racetrack’ logo only during the early 1980s. Typography and design changes were made before reaching the iconic logo. The company used its company name in kanji for the first seventy-five years of its establishment. After that, they proceeded with varying logos, from an Ace of Spades logo to a roman script on their name for a Western audience, and more font changes until they started to play into a logo of the company’s romanized name with different shapes enclosing it.
Image credit: via beforemario